As you know, I live in the backwater town of Waco, Texas. The city's motto: "mediocrity rules here." It's never more apparent than when looking at a locally-produced billboard for the town's many realty companies that spring up like so many bluebonnets. Poorly photographed, poorly typset, and poorly laid out are they all. It makes me ill and depresses me that so many people have decided that, "well, I have a computer -- why hire an agency or any sort of professional to do the work?" A good enough argument. I mean, why should anyone hire a realtor to sell a house?